Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

March 4, 2011

Iceland

Inspired by Iceland Video from Inspired By Iceland on Vimeo.


Mind you the volcanic ashes. I'm going to Iceland.

Tourism offices around the world pay attention - this is how you promote a country. via

July 5, 2010

Be Stupid







The Diesel ‘Be Stupid’ campaign has been banned in England. Considering this advert won first prize at the French advertising festival in Cannes...

The ASA has received a number of complaints from parents, shocked to see the naked back of a young girl (we don’t even see her chest)… The campaign has therefore been removed; on the grounds it is indecent and antisocial. With English girls’ habit of wearing the skimpiest of outfits during the coldest months, people are wondering where this hypocrisy is coming from...via

November 17, 2009

Where Will Life Take You?



The full version

Directed by Bruno Aveillan, this beautiful piece won several awards like Gold Clio Award 2008, Gold London International Award 2008, Epica Award, Mobius Award, World Medal at New York Festival, Top Com d'or, Grand Prix Stratégie, ...

October 17, 2009

Life Lessons from an Ad Man



Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his conclusion has interesting consequences for how we look at life.

August 18, 2009

1950's


The Birth of Television
Television was reaching the masses of America during the 1950s (the first color sets hit the market in 1951) and it allowed the hard-sell to be thrust right into the country’s living rooms. Suddenly there was a fascinating array of must-have products that people had never realized before they needed. Whole programs were devised not for any artistic reasons but simply as a vehicle for selling. One of the best examples was the ’soap opera’. These were ongoing, episodic works of dramatic fiction presented in serial format, originally on radio but transferred during the 1950s with great effect to television. The name “soap opera” stems from the original serials sponsored by soap manufacturers like Colgate-Palmolive and Lever Brothers. They were aimed at, and consumed by, a predominantly female audience and typically had weekday daytime slots when mostly housewives would be available to listen.


Dream Cars
Speaking of cars, there is possibly nothing that symbolizes America in the 1950s as perfectly as its cars. It was a time long before the global dominance of foreign car-makers and bland corporate design, when you would buy a car made in the USA and choose from a huge range of genuinely different models. American cars of the 1950s dripped with chrome and had swooping tail-fins. They were extravagent, futuristic, and glowed in the bright pastels and primary colors of an optimistic age. Car advertizing in the 1950s was as unrestrained as the product itself, stressing the car as an essential part of the ‘American Dream’.


Clothes Maketh the Man
There was no point in having all of the brand new shiny gadgets and the dream car and a super-size fridge full of food if you dressed like one of the Beverley Hillbillies so clothes figured large in advertizing. As with so much else the ad-men were selling a dream, that all it would take is a new Arrow sport-shirt or a new Dacron suit and you would get that promotion, you would be popular, you would be a hit with the ladies. For generations people had got by with only their work clothes and a ’sunday-go-to-meeting’ suit that lasted for years but now they were introduced to the concept of ‘leisure-wear’ for the new-found leisure they had so little of because they were working so hard to buy all the new ’stuff’ they were told they needed.


Selling Family Values
One of the most interesting things about advertising from the 1950s, or any other time for that matter, is what it tells us about the society it was aimed at. Old ads often provide unwitting social commentary. In the case of this ad (for shirts) you can see that the basic premise is the nuclear family. Dad, Mom and the two kids all live happily together in the suburbs. Dad goes out to work and Mom stays at home to look after the children. That was the publically accepted norm in the 1950s and you wouldn’t find any ads pitched at single mothers or divorced dads. It was a different world then and the ads reflect that very clearly.

June 25, 2009

Most Unfortunate Product Names


Golden Gaytime is an iconic ice-cream in Australia, its name survived intact despite the homosexual connotations in modern decades. The company just decided to play up the camp name with the boxes, holding the words "4 chances to have a gay time."


Next time, have some Vergina.


Shitto is an allegedly delicious Ghanaian sauce with a name that makes Americans laugh, while everyone in Ghana seems to love it.


"Megapussi" is a finnish word for a "mega bag" and not actually the product's name...but still...


Australian repellent "used by the armed forces." They surely need it! lol


So that's how finnish bread taste like.


Cock flavoured...hmmm spicy.

Via Oddee

June 7, 2009

Talking Trash

Here are a few interesting designs for something we don't care much about, the garbage bins.

Coolness comes in many forms, though most people wouldn’t expect one of them to be a trash can. Nevertheless, Turkish designer Cem Tutuncuoglu had a dream… a dream of indoor garbage cans that wouldn’t smell up the place in between trash pickup days. With the Minus trash bin, food waste (the most common smelly garbage) is chilled so bacteria can’t become active. An anti-bacterial light adds a little insurance - those wee beasties are tough! No need to open up the Minus to see how full it is; the see-through plastic lid solves that issue. In other words, why constant open to check the works? That’s nobody’s business but the Turks’.

Fed up with trash cans you have to clean? Wouldn’t it be nice if yoo could toss the trash out WITH the trash, or even better, use a recyclable recycling bin? Sure it would… and so it is! Thanks to the ancient Japanese technique of paper folding (origami) you can whip up a handy paper container from old newspapers anytime you need one. Good news indeed!

Want to fold your own newspaper trash bins? They’re not all that big but the average newspaper makes a bunch of them. Check out the following video for easy instructions:

Folding an origami wastebasket, by Blackheathbugle


Stephan Hauser’s gleaming metal “Dustbin” won’t be collecting much dust from bathroom readers - its contoured rim is the perfect match for a magazine. Prop one up, kick back and, er, relax. When you’re done, leave the magazine on top of the bin to act as a lid. Just remember not to leave any of “those” magazines open on the bin… and wash your hands, hotshot.


Adidas came up with a cool way to advertise their basketball shoes. Just outside their Paris store, the company set up trash receptacles and recycling bins 10 feet off the ground - the height of a regulation basketball net. There are no images showing passersby actually making the leap to toss their trash but as a attention-grabbing guerrilla marketing exercise for the popular sneaker-maker it’s a slam dunk.


Via Weburbanist

French Anti-Smoking Commercial

Beauty is in the Eye of Beer Holder

Priceless Indecent Proposal


My dad doesn't have such a sense of humour. Shame. LOL

May 19, 2009

April 9, 2009

Banana Man



I'm not sure if I would eat those bananas coming out of his nostrils...