December 5, 2008


Sretsis, one of the Thai brands that has stepped up into an international level with stockists in Bangkok, Hong Kong, New York and L.A., is a creation of Pim Sukhahuta, a graduate from Parsons School of Design. Launched in 2002, the brand now has become much more sophisticated in its concept and designs, like a woman stepping into her mid 20's with better sense of herself and style.

Sretsis is known for the girlish designs with a slight quirkiness. The inspirations are drawn from wildly different sources. The Thai tradition for the S/S'08 collection (picture) - using a color of each day of the week as the main concept ie. yellow for Monday, pink for Tuesday, etc. While the theme of the A/W'08 collection is drawn from the ideas of the dreamlike landscape and wild animals. The details are presented through the choices of fabrics, prints, and designs as well as the accessories.

It's always good to see a local brand, doesn't matter in what kind of business sector, to be able to develop in a more international stand.

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